ProDesign by Wayfair.
My team and I developed a digital marketing plan for my Digital Marketing Fundamentals class via a landing page, email in MailChimp, Facebook ad, and a written paper for a product line extension for a Fortune 1000 company.
Introducing ProDesign by Wayfair - a new customer product line for Wayfair customers.
This new service allows customers to have a design professional to help them redesign a room in their home. Customers start by taking a quiz to identify their style aesthetic and choose various personalization levels based on their budget and design needs. If they only need to refresh a few items, they can have a virtual chatbot show them a few pieces they can purchase. If they are looking for a more elaborate design, they can choose a virtual call with a designer.
They take a photo of the room they want to revamp and room measurements. They can then schedule a virtual design consultation with one of ProDesign by Wayfair’s Design Consultants. The Design Consultants will work with the customer to design their new space with items from Wayfair and products from partner companies like Sherwin Williams for any paint needs.